Tracy Harrell Dunn is currently serving as dean in the Tyrone Adam Burroughs School of Business and Entrepreneurship at Benedict College in Columbia, South Carolina. She has a Ph.D. in business administration and an MBA from the Moore School of Business at the University of South Carolina. She also holds a MS degree in journalism from Boston University. Her interest in direct-to-consumer prescription drug advertising has guided her research efforts starting with her dissertation, which won a Ph.D. fellowship from the National Black MBA Association in 2001. She has also examined consumer animosity in an intranational context. Her work has appeared in the Psychology and Marketing, African American Professors Program –University of South Carolina: Monograph Series, and conference proceedings for the Society of Marketing Advances, Society for Consumer Psychology, Marketing and Public Policy as well as the National Conference on Race and Ethnicity. In 2004, she was awarded best paper in the Advertising and Marketing Communications Track and the Steven J. Shaw Outstanding Conference Paper by the Society of Marketing Advances. Currently, she has working papers examining issues related to direct-to-consumer prescription drug advertising.